In fact very often the work of the estate agent is not just to the intermediary between the parties, but also a consultant, a much more delicate and difficult role. Interpreting the requirements of the buyer and of the seller at best and agree them is a hard job that requires tact, experience and sensitivity. But also willingness to marketing and sales strategies, because basically the main purpose is still to conclude a commercial negotiation. Property consultancy is a very important activity, not to be taken lightly, on both sides.
The estate mediation is a necessary moment to enforce the rights and obligations of both parties. Contrary to what one might think, the more the society has evolved, more mediation is needed. Indeed in a society where there is barbarity, the stronger bullies weaker and this is the end of the story. Mediation instead seeks to protect the interests of both, to calm conflicts to gain advantages for everybody. That is why this is one of the most important problem in real estate mediation is the problem of customer management.
To this aim, there are several software that come in relief, such as CRM or “Customer relationship management”, a concept related to customer loyalty. In a “Market-oriented” enterprise the market is not represented only by the client but from the surrounding environment, with which the enterprise must establish long lasting relationships within short and long term, taking into account the values of the customers, of the society and of the environment. So the attention to the customer is crucial and decisive. For this reason, the marketing management must plan and implement appropriate strategies to manage a so important resource.
It is clear that in any case the first rule is always to work with professionalism and transparency, which are always the best guarantee to leave customers satisfied. On the other hand, however, the real estate market is suffering a lot because of the crisis, so it is important to implement effective marketing strategies. Also another very important factor in this moments, turned out to be the enterprise website, in fact a lot of customers now look for a home on the internet, looking at photos, and evaluating the bids, before going directly to the agency. Then the site must be cared for, well organized and clear.
The brick, you know, is the good shelter for excellence and in dark periods who has the possibility to invest, invest specifically in real estate. Once we looked for good chances in the estate agency or in the newspapers. Today the Internet gives us a great help: the buildings for sale are now on the web and real thematic portals have been created. Organized and divided into regions, provinces and types of property, you can browse and view hundreds of ads of homes for sale. Each property always presents a complete and detailed information sheet, often accompanied by several photographs showing the house and make it see the specifics. Obviously you do not buy a property online, but the virtual showroom is very useful just to get a good idea and possibly to contact the seller. online mediation