Redken’s powerful bonding concentrate range is a true game-changer, hailed by hairdressers and influencers alike as a life-changing treatment that strengthens weakened bonds and leaves hair feeling healthier than ever before. The range features a pre-shampoo treatment, shampoo, conditioner and conditioning leave-in treatment formulated with Citric Acid to help repair damaged strands for a stronger and more resilient mane.
The best part about this bonding treatment is that it’s suitable for all hair types and textures and even protects against color fade. It’s also sulfate-free and safe to use on coloured hair, which makes it ideal for clients with dry and/or damaged tresses.
Redken’s Acidic Bonding Concentrate Intensive Pre-Treatment can be used as a pre-shampoo treatment by applying a dime-sized amount to the mid lengths and ends of damp hair, leaving it on for five to ten minutes before rinsing. The pre-shampoo treatment is designed to penetrate deep into the hair fibre, strengthening and reinforcing strands from within for stronger and more resilient locks.
After using the Intensive Pre-Treatment, follow up with a wash with the Redken Acidic Bonding Concentrate Sulfate-Free Shampoo. The shampoo contains a blend of plant-based acids and amino acids that repair the hair and help maintain moisture levels. The shampoo is sulfate-free and helps to prevent colour fade by sealing the hair cuticle to lock in colour and shine.
Following the shampoo, apply a quarter-sized amount of the Redken Acidic Bonding Concentrate Conditioner to wet hair and distribute evenly. The conditioner is formulated with a blend of protein and amino acids to help strengthen and protect strands, while the low pH formula helps to balance the hair’s natural pH to leave it feeling healthy and soft. The conditioner is sulfate-free and contains no sulphates so it’s gentle enough to use daily.
If your client is in need of both protein and moisture, you can customize their treatment by mixing the Acidic Bonding Concentrate with the Redken Acidic Protein Amino Concentrate for damaged hair or the Redken Acidic Moisture Concentrate for dry hair. This allows you to provide a completely customizable and highly effective bonding hair care routine for your clients.
To use the Redken Acidic Bonding Concentrate Leave-In Treatment, apply a dime-sized amount to the ends of damp hair and gently comb or brush through. The Leave-In Treatment is infused with a blend of nourishing ingredients to help repair and strengthen the hair while also protecting strands from heat damage. The conditioner is sulfate-free, contains no sulphates and helps to seal the hair cuticle to lock in colour for longer-lasting results. The Leave-In Treatment is also Cradle to Cradle Certified, making it an environmentally friendly and sustainable product to use.