The number of people who watch a live stream can make or break the success of a broadcast. Whether you’re trying to generate leads, build brand awareness, or increase sales, having more viewers will help you reach your goals. This article will discuss the top tips for increasing live stream viewership on youtube.
The first step to getting more live stream viewers is to know who you’re targeting and what they want to see. You can use Google Analytics to find out the demographics of your audience and what their interests are. This information will allow you to craft a more engaging stream that’s likely to appeal to the right people.
During the lead up to your stream, share behind-the-scenes teasers and excerpts on your social media channels with the URL for the live video. This will create a sense of curiosity and urgency that encourages more people to tune in once the event starts. This type of content is also very tweetable, so it will have a higher chance of being shared by your followers. If possible, add the time and date of your live stream to the teaser to drive more direct traffic to the event.
Once the live video is on air, encourage your audience to interact by asking questions or providing feedback in the chat. This will keep them engaged and may also inspire them to share your video with their own followers. Be sure to respond to the audience and include branded elements like banners, lower-thirds, or overlays promoting your brand or the topic of discussion.
In addition to using your social media channels, you can also promote your live stream through Google display ads. This is a great way to get your video in front of a new audience that might not be following you on other platforms. Streaming on multiple platforms at once is also possible with Restream, a multi-streaming platform that makes it easy to expand your audience as you go live.
Another important tip is to choose the best time to go live based on your audience’s schedule. Aim to start your broadcast when the majority of your audience will be online. Additionally, be sure to check the audio quality of your microphone before going live. Bad sound quality can turn off viewers and affect the overall experience.
Don’t be afraid to go live for less than an hour. In fact, shorter streams can be just as engaging and effective as long ones. Lastly, don’t forget to set a clear call-to-action before you end your broadcast. Ask viewers to share your live video, subscribe to your channel, or sign up for your email list.
It’s normal for some viewers to drop out during a live stream, but you should always track and optimize your video performance to get more YouTube views. By implementing these tips, you’ll be well on your way to reaching your live streaming goals.. how to get live stream viewers on youtube