Are you a Health or Wellness Coach looking for a profitable way to grow your business?
Corporate wellness coaching is a highly profitable niche for coaches. Companies are realizing the need for healthier employees in order to reduce costs and absenteeism and improve productivity levels. They are bringing in wellness or health coaches to help their employees adopt healthy habits.
What is a Corporate Wellness Coach?
Unlike other worksite wellness programs, corporate wellness coaching is tailored to each company’s specific goals and needs. A typical program includes a range of services such as health monitoring, fitness classes, smoking cessation initiatives and personalized nutrition plans.
A wellness coach may also be responsible for providing education and explaining the value of a corporate wellness program to employees. This is a significant aspect of the job and can have an impact on whether or not a program is successful.
A corporate wellness coach must have excellent communication skills and be comfortable working with a wide variety of people. The job also requires strong problem-solving skills as wellness coaches often assist clients in overcoming challenges and obstacles. In some cases, they must even help motivate their clients to make positive changes and overcome setbacks. This is especially true when a client tries to give up an unhealthy habit. For example, helping a client deal with a craving for sugar can be challenging.
What is the Role of a Corporate Wellness Coach?
As a wellness coach, you will work with companies to introduce or improve health and wellness programs at the workplace. You will use your knowledge and expertise to help employees make healthy lifestyle changes, reduce health care costs, improve productivity and morale, and prevent workplace absenteeism.
You will also work with individuals one on one to help them reach their wellness goals. This requires a lot of communication and a high level of trust. A wellness coach is a person who is knowledgeable in nutrition, fitness, and wellness, but they also understand the complexities of human behavior.
Parts of the job are similar to being a politician, as you will need to promote your programs and spin any negative feedback in order to maintain support from the company and get your budget approved each year. You will also need to research the most effective programs for each specific company. This includes creating site wide health interventions, conducting health fairs and wellness events, and working with employees to develop a personal wellness plan.
How Does a Corporate Wellness Coach Help?
The goal of corporate wellness is to create a happier, healthier workforce. Employees who feel better and are more productive are less likely to miss work due to illness or burnout. This helps to cut down on medical claims and creates a positive impact on the bottom line of the business.
To be successful in this area, you will need to develop your coaching skills as well as marketing skills. It can be difficult to get the attention of businesses, especially in the beginning, and you may need to reach out to ten or more companies before you land a program.
Many individuals choose to work with a wellness coach because they want to make changes in their lives. Whether that is to lose weight, improve posture, learn how to schedule self care, sleep more, reduce stress, or feel more energy, you can help them achieve these goals and more. A wellness coach can also be helpful for someone who is struggling with an illness like diabetes, high blood pressure, or chronic pain.
How Can a Corporate Wellness Coach Help?
Corporate wellness coaching programs provide a way for companies to create a culture of health in their workplace. They also allow employees to take control of their health through personal and group wellness coaching sessions. This helps to lower the risk of disease and illness for individuals, reducing medical claims costs for employers.
The goal of a corporate wellness coach is to inspire, educate, and motivate employees to make healthy lifestyle changes and stick with them long term. This reduces employee costs, improves performance and productivity, and increases job satisfaction.
As a career, this is an excellent field to get into if you are passionate about helping people and interested in working with large groups of clients. Consider taking an internship or assistant position in a fitness center while you are in school to gain experience and learn the ropes. You can also seek out wellness coaching certification programs like the ones offered by US Corporate Wellness (USCW) to help you on your journey.