Whether you’re posting links on social media or adding them to printed materials, it’s important to keep the URLs short and easy to read. Long URLs can look spammy and deter users from clicking. A website link shortener is an online tool that allows users to enter a long URL to receive a shortened version. Some are free while others require a subscription fee.
While there are many different website link shorteners available, Bitly is the most popular and offers a variety of features to help businesses optimize their brand and track performance. A free account allows for ten unique shortlinks per month, five of which can have a custom back-end. A Basic and Enterprise package is also available for those that want more advanced analytics and branded links.
Benefit #01 – They’re easy to share on social media and other platforms
When used properly, website link shortener tools can generate more traffic to your site by making it easier to share your content on the most popular platforms. A shortened URL can be shared on Facebook, Twitter, Instagram, and even email. Once clicked, the user will be redirected to your site where they can access all of your content.
While this is a great way to increase the reach of your content, it’s also important to remember that short links can still lead to malicious websites that could damage your computer or compromise your privacy. This is why it’s important to only click on links from trusted sources or vetted organizations. website link shortener