Whether they’re shopping for air fryers, learning how to apply makeup, or following vloggers on their travels, YouTube viewers are seeking content that will help them solve problems and satisfy their curiosity. As a result, many brands and entrepreneurs are focusing their marketing efforts on YouTube, an all-in-one social platform, search engine, and sales channel that can reach a wide range of audiences.
To grow your audience, create high-quality, relevant videos that address viewer needs or concerns. Videos that educate, entertain, and inform position you as an authority in your industry, which can attract subscribers who value your expertise. Engage with your audience through video chats and live streams. These formats allow you to interact with your viewers in real time, answer their questions, and build a sense of community.
YouTube users are also more likely to subscribe to channels that publish frequently. Uploading regularly ensures that your videos remain at the top of YouTube’s recommendation algorithms. If you stop publishing for a few months, YouTube will use that as a signal to recommend your videos less frequently in the future.
Make it as easy for viewers to subscribe to your channel as possible. Include your subscribe button in all of your videos, call out the option on your YouTube page, and ask viewers to subscribe in the comments of your videos. Also, remember to promote your videos across other channels and platforms, such as your website or social media accounts. Increasing YouTube subscribers in 2024